Alex runs a luxury interior design consultancy, offering bespoke design services to homeowners who want to transform their spaces into something extraordinary. His clients are willing to invest in high-quality design, furniture, and finishes, so every project he takes on has a significant budget. While Alex has built a reputation for his expertise, he knows there are more potential high-value clients out there who might be looking for his services online. That’s when he considers using Google Ads to connect with the right audience—wealthy homeowners searching for luxury interior design solutions.
Setting Clear Goals for Google Ads
Alex’s first step is to define what he hopes to achieve with his Google Ads campaign. His goal is not to get as many clicks as possible but to attract high-value clients who are genuinely interested in his bespoke design services. He wants to focus on quality leads—people who are actively searching for a luxurious home transformation.
To reach these potential clients, he decides to focus his campaign on specific design services that appeal to his ideal audience, such as “bespoke living room design” and “luxury home renovations.” Alex knows that these high-end keywords will help him filter out general searches and reach people who are looking for more exclusive, tailored services.
Crafting an Ad that Appeals to High-Value Clients
Alex understands that his target audience values exclusivity, craftsmanship, and unique design. He needs his Google Ads to reflect this. Instead of creating a generic ad, he focuses on what sets his consultancy apart, emphasising the bespoke nature of his work. His ad reads:
“Luxury Interior Design Tailored to Your Vision | Transform Your Home with Bespoke Designs”
He also includes a call-to-action that aligns with his goal of attracting quality leads: “Schedule a Consultation to Discuss Your Dream Space.” By inviting potential clients to start a conversation, he positions his services as exclusive and high-end, appealing directly to the audience he wants to attract.
Leveraging Google’s Targeting Options
To make the most of his budget, Alex uses Google Ads' targeting options to focus on locations and demographics that match his high-value client base. He limits his ads to wealthy neighbourhoods and regions known for their luxury properties, ensuring that his ads only reach those who are likely to afford and appreciate bespoke interior design services.
He also uses Google’s audience targeting to reach people who have recently searched for related keywords, such as “luxury home remodel,” “interior designer near me,” or “high-end furniture.” This approach helps Alex narrow his focus to users who are actively looking for home design inspiration or professional help.
To stay connected with people who have shown interest in his services but haven’t reached out, Alex sets up a remarketing campaign. His remarketing ads highlight past projects with “before and after” images, showcasing the dramatic transformations his design consultancy can achieve. This strategy helps keep his brand top of mind, gently reminding potential clients of what’s possible with his bespoke services.
Measuring Results and Adjusting Strategy
After running his Google Ads campaign for a few weeks, Alex checks the results. He pays close attention to which keywords are driving clicks and whether those clicks are converting into consultation requests. He notices that “bespoke interior design” and “luxury home renovation” generate the most qualified leads, with several new clients booking consultations through these ads.
Based on these insights, Alex refines his ads further. He expands his keywords to include specific projects, like “luxury kitchen redesign” and “high-end bathroom makeover,” to reach homeowners interested in specific types of transformations. He also increases his bid on high-performing keywords to make sure his ads stay visible to potential clients searching for his specialised services.
Turning Leads into Loyal Clients
Once new clients come through his Google Ads campaign, Alex focuses on building relationships from the first consultation. He spends time understanding their vision, preferences, and lifestyle, ensuring that his approach is highly personalised. After each consultation, he follows up with a tailored proposal that outlines his design concepts, offering a glimpse into the bespoke experience he provides.
He also sends thank-you emails to all new clients, with links to a portfolio of past projects and testimonials from satisfied customers. This helps reinforce their decision to choose his consultancy, showing them the quality and attention to detail they can expect.
Alex finds that many of his new clients, initially attracted by his Google Ads, become loyal customers who trust him with multiple projects. They appreciate his professionalism and commitment to delivering a unique, high-end design experience, and some even refer him to friends and family with similar tastes and budgets.
The Benefits of Google Ads for High-Value Customer Growth
Alex’s experience shows that Google Ads can be a powerful tool for small businesses targeting high-value clients. By focusing on specific keywords, crafting bespoke ads, and using precise targeting options, he was able to connect with the right audience—clients who are serious about investing in luxury design services.
For small business owners who target high-value customers, Google Ads provides a way to reach people who are already searching for your niche services. With clear goals, strategic targeting, and ongoing adjustments, Google Ads can help you attract the kind of customers who value what you offer and are willing to pay for it.
Ready to use Google Ads to attract high-value customers? Mark A Preston, a Customer Growth Coach & Speaker, can help you create targeted campaigns that reach the right audience. Contact Mark today to learn how to optimise your Google Ads strategy for meaningful, lasting customer growth.
