John runs a pest control company, a small business that’s been serving homes and offices for years. While his team is highly skilled and his clients appreciate the service, John can’t help but feel that pest control is one of those “boring” industries that rarely get any attention. He wants to grow his customer base, but with so many similar companies around, he knows he needs a fresh approach. That’s when he considers using influencer partnerships—a surprising idea, but one he thinks might just bring his service to life in an unexpected way.
Finding an Influencer with the Right Angle
At first, John isn’t sure where to begin. Pest control doesn’t seem like a natural fit for influencer marketing, so he starts by searching for influencers who focus on home care, DIY, and lifestyle tips. After a bit of searching, he comes across a content creator who shares advice on keeping homes clean, safe, and comfortable. They’re known for making practical topics engaging, from cleaning hacks to gardening tips. John sees an opportunity to make his pest control service relatable by connecting with an influencer who knows how to turn “boring” household topics into valuable, interesting content.
John reaches out, explaining his business and suggesting a partnership. He offers the influencer a complimentary pest inspection and service, giving them a first-hand experience to talk about. He knows that in a world where “creepy crawlies” aren’t exactly thrilling, finding the right voice to make the topic approachable is key.
Creating Engaging Content Around an Everyday Need
Once the influencer experiences John’s service, they start sharing insights on their social media, crafting posts that frame pest control in a new light. Instead of focusing solely on bugs and traps, they share tips about creating a pest-free home, seasonal reminders for pest prevention, and how John’s services help maintain a clean, comfortable living space. By highlighting the practical benefits of pest control, the influencer makes John’s service relevant to everyday life, showing followers that it’s not about emergencies—it’s about prevention and peace of mind.
In one post, the influencer even includes some DIY pest-prevention tips, with John’s pest control service as the ultimate “go-to” solution when extra help is needed. These tips create a valuable, relatable narrative that makes followers feel like pest control is a natural part of home care, not just something to think about in a crisis.
Leveraging a “Boring” Service to Build Trust and Connection
The partnership with the influencer does more than just advertise pest control; it reframes the entire concept of John’s business. Followers begin to see pest control as an essential service for home maintenance and prevention. The influencer even creates a video where they share the “behind-the-scenes” of the inspection process, explaining what John and his team look for and how they treat common problem areas. By demystifying the process, the influencer makes pest control feel approachable and necessary, rather than something to dread.
John starts receiving messages from potential customers saying they “hadn’t thought about pest control as prevention” before seeing the influencer’s posts. Some even mention that they feel reassured knowing what’s involved and appreciate having a recommended expert they can trust. By partnering with the right influencer, John’s service shifts from “boring” to essential—something homeowners want in their toolkit to keep their spaces comfortable.
Turning Routine Services into Value
This partnership demonstrates that even routine services can be valuable and interesting when framed the right way. John’s pest control business gains new clients who see the value in regular inspections and preventative measures. Thanks to the influencer’s relatable, knowledgeable approach, people no longer view pest control as just a last-resort option. Instead, they understand it as a proactive step in maintaining a healthy home.
For John, this isn’t just about an increase in business. The partnership has also strengthened his reputation as a reliable, professional service provider, making him the “go-to” for homeowners who want to avoid pest issues before they start. The influencer’s content has created a lasting impression, building awareness and trust that go beyond a single post.
Why Influencer Partnerships Matter for All Businesses
John’s story shows that influencer partnerships aren’t just for glamorous or trendy products—they’re for any business willing to connect with its audience on a personal level. By finding an influencer who shares useful advice and frames his pest control service as an everyday necessity, John’s business reaches a new audience and builds a genuine connection.
For “boring” industries, the key is to show how your service fits into people’s lives, solving real problems and providing lasting value. When potential customers understand that your service isn’t just useful but essential, they’re more likely to reach out, trust your expertise, and share their positive experience with others.
Want to explore creative ways to grow your business, no matter the industry? Mark A Preston, a seasoned Customer Growth Coach & Speaker, can help you develop innovative strategies like influencer partnerships to connect with your audience. Contact Mark today to unlock fresh ideas for building your customer base and making your service a trusted name.
