The Business Side of SEO
Building a Business Within the Digital Marketing Industry
Ready to Turn Your SEO Skills into a Thriving Business?
Imagine transforming your SEO skills into a profitable, scalable business that generates consistent leads, delivers measurable results for clients, and stands out in the crowded digital marketing industry. The Business Side of SEO is a game-changer for SEO professionals who want to take control of their career and become business owners in their own right. Mark A Preston, a respected trainer and industry veteran, shares the real-world strategies he used to build multiple six-figure SEO businesses—all without big budgets or deep-pocketed investors. This isn’t another textbook on SEO techniques; it’s the business manual the SEO industry has been missing.
Why You Need to Read The Business Side of SEO
Many talented SEOs struggle with the business side of their work—getting clients, setting profitable rates, handling contracts, and scaling up sustainably. This book is specifically designed to help SEO and digital marketing professionals overcome these challenges with clear, practical guidance. Mark’s approach will change the way you think about your work, empowering you to make confident business decisions and avoid costly mistakes.
By the end of The Business Side of SEO, you’ll not only know how to attract and retain high-value clients but also have a framework to grow your business efficiently.
Here’s What This Book Will Help You Achieve
1. Gain Total Clarity on Your Business Vision and Goals
Define a clear path forward, with realistic goals that match your strengths, so you’re building a business that works for you and your lifestyle.
2. Stand Out with Smart Client Acquisition Tactics
Learn Mark’s proven techniques for finding high-quality leads, pitching effectively, and winning over clients who see the real value in SEO. These aren’t theory-based tactics—they’re the exact methods he’s used to build his business with zero ad spend.
3. Master the Art of Selling SEO with Confidence
Uncover the psychology behind selling SEO services and learn how to handle objections, negotiate confidently, and close deals with a high success rate. You'll understand exactly what potential clients need to hear to choose you over the competition.
4. Set Up Foolproof Pricing Models and Contracts
Whether you want to charge by project, offer retainers, or use a custom pricing model, this book will help you set rates that reflect your worth and secure long-term clients with contracts that protect you and your income.
5. Build a Business That Brings Clients to You
Mark’s unique approach to building trust and authority in the SEO world means you won’t have to constantly chase clients. You’ll learn to position yourself as an expert, creating a steady flow of inbound leads so you can pick the clients that align best with your business.
Who This Book is Perfect For
This book is not for the casual SEO dabbler; it’s designed for professionals ready to build a long-lasting business in SEO and digital marketing:
> SEO consultants considering taking the leap into freelance or business ownership.
> Digital marketing experts aiming to add SEO services to their portfolio and build a client base.
> Agency directors and owners looking for practical advice on scaling operations, structuring services, and maximising profit margins.
This Book is Packed with Practical, Game-Changing Value
Unlike books filled with fluff or outdated concepts, The Business Side of SEO is built on actionable insights that make a tangible difference to your business. Each chapter covers a critical element of building an SEO business, from lead generation and client management to contracts, pricing, and retaining clients for the long haul. Mark’s insights will not only transform your business skills but will also help you avoid costly mistakes along the way.
Turn Your Skills into a Business That Scales
It’s time to stop wondering how to grow your SEO business and start taking strategic steps that lead to real results. The Business Side of SEO is your roadmap to creating a profitable, respected SEO business, one that you control, build, and grow with confidence. This isn’t just a book; it’s the mentorship you’ve been looking for.
Ready to finally take control of your SEO career?
Order The Business Side of SEO today, and start building the business you’ve always wanted. Make your skills work harder for you!
Kindle
Just £4.95
Paperback
Just £9.95